What do I call my website?
You may already have some ideas on what name to use to represent your business online. Perhaps your business already has a brand name which you would like to use. If not, here are some tips to help you decide. Remember that although it is possible to change your website name at any time, it takes many years to build up an internet presence using a particular name, so making a good choice from the start is the best approach.
Before thinking about the name, you need to decide on the domain extension. This is the .com or .co.uk part which you type at the end of a URL. What is the difference? .com represents commercial
and is probably the most used extension on the internet today. In fact, it is so widely used that the “commercial” aspect of the name has now been lost.
However, if your business targets clients mainly in the UK, then it could be well worth using a .co.uk extension. .co.uk is specific to the UK so in a Google search, it may be given preference to other extensions if the searcher is searching from a UK IP address.
Recently, even more domain name extension have become available. You can now chose subject specific names, related to your business, from .accountants through .rentals to .yogo.
Perhaps if mybusiness.com and mybusiness.co.uk are already taken, then one of these other extension could be used. Be careful though, not to infringe on the name rights of another business. The owner of a rental property myproperty.co.uk might not be too happy if you start trading under myproperty.rentals, especially if the name is very closely linked to the particular business.
Choosing your Name
This is the tricky part, which is probably why you are reading this in the first place. The best domain names are short and easy to remember but might not always be the best choice for a small business. A short name must represent a brand and that brand needs work and lots of money to make it known. You may think www.tinga.com is a catchy, easy to remember name for your business but without expensive promotion, it’s unlikely to ever appear in a search result.
If, however, you have few million to invest, then tinga.com could be the next Google, the next Nike or even the next Apple.
Do’s and Don’ts
And some things to avoid: